It's been four weeks since we first announced the first-ever Yahoo Fast Flicks competition and we hope that you and your pals are well on your way to planning and producing a two-minute video entry worthy of the S$15,000 first prize. With the submission period coming up between October 7 - 21, we catch up with the co-founders of Asian short film portal Viddsee, Ho Jia Jian and Derek Tan, who dish out a few handy tips on how to create a winning two-minute video that's going to make our distinguished panel of judges as well as viewers online sit up and go "Wow".
1. A video that evokes emotions
Videos become much more shareable when it stirs emotions, as people can relate to the characters. Examples of some videos that have transcended cultural boundaries include Gift and The Promise.
2. Know your target audience
Saying that your audience is "the masses" isn't good enough. While we all want our videos to travel far, have a target audience in mind (ie male/female, age group). Your target audience will be your first 1,000 viewers who will share it with their friends, and the pattern continues.
3. Have a quick story pick-up
Many filmmakers are used to creating content for the big screen, where the audience will wait patiently for the video plot to pick-up. But the online audience is far less patient and can very quickly move on with a click of the mouse. Seize the viewer's attention immediately with a great hook in the first 3-5 seconds. This is especially so if the entire video is only two minutes long.
4. Quicken the pace
Following on from the above point, the video storyline has to move – quickly. With a much less forgiving audience on a platform where every second counts, make sure your video develops quickly and coherently.
5. Focused plot
Don't try to tell too many things but stay to one focused plotline. With a total duration of just two minus, sub-plots can wait for a longer feature next time.
6. Good casting
The biggest mistake for amateur filmmakers is to overlook casting. If you have a great story and weak casting, the story will not shine. Take time to choose the right people for the role (Ie. Don't get a young girl to play a role of an old woman, because audiences won't be fooled). With a good cast, 90% of your work is done.
7. Good lighting
Keep in mind that your video will be watched on computer screens and mobile phones, where the screen brightness varies. Even if your scene is set in a dark room, there are different techniques and some movie magic you can use to brighten the face of your character. Explore close-ups, where the characters' faces are lit while the surrounding remains dark, for example.
8. Shareability
At the end of the day, what you really want is for your video to be shared, commented and viewed by a wide audience. So while the technicalities are important, keep in mind that a good story is the beginning of a viral trend.
https://sg.news.yahoo.com/yahoo-fast-flicks--8-easy-tips-on-making-an-award-winning-two-minute-video-033055272.html
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